Email marketing delivers one of the highest returns on investment of any marketing channel — up to $42 for every $1 spent. For Michigan small businesses, building an email list is one of the smartest moves you can make.
Here’s how to get started and do it right.
Why Email Marketing Works
Unlike social media, you own your email list. Algorithm changes don’t affect it. When someone gives you their email, they’re inviting you into their inbox — that’s powerful.
Email lets you:
- Stay top of mind with past customers
- Promote sales, events, and new services
- Share helpful content that builds trust
- Drive repeat business at almost zero cost
Step 1: Choose an Email Marketing Platform
We recommend Mailchimp for most small businesses. It’s free up to 500 subscribers and easy to use. Other options include Constant Contact and Klaviyo for e-commerce.
Step 2: Build Your List
Add a sign-up form to your website. Offer an incentive like:
- “10% off your first order”
- “Free consultation”
- “Monthly tips and deals”
Collect emails at checkout, events, and in-person with a simple paper sign-up or QR code.
Step 3: Send Consistently
A monthly newsletter is a great start. Include:
- Business updates and announcements
- Upcoming promotions
- Tips and helpful content
- A clear call-to-action
Step 4: Segment Your List
As your list grows, segment it by customer type, purchase history, or location. This lets you send more relevant messages that convert better.
Step 5: Track and Improve
Monitor your open rates and click rates. Test different subject lines. The more you learn, the better your results get.
Davis Digital Designs can help you set up your email marketing system and connect it to your website. Call (586) 859-8033 or visit davisdigitaldesigns.com to get started.